Physical & Mechanical Safety
Covers hazards such as sharp points, choking risks, and potential injuries related to toy construction and use.
Obtaining ISI Mark Certification for Toys Under the Toys (Quality Control) Order, 2020
BIS Certification for Toys is mandatory in India under the Toys (Quality Control) Order, 2020. Both Indian and foreign toy manufacturers must get a BIS ISI Mark Licence before manufacturing, importing, or selling toys in India. Non-electric toys must follow the applicable IS 9873 series, while electric toys must meet IS 15644. Failure to comply can result in penalties, product seizure, and legal action.
BIS Certification for Toys is mandatory in India under the Toys (Quality Control) Order, 2020. Manufacturers must obtain a BIS licence and use the BIS Standard Mark before selling covered toys. Non-electric toys are generally covered under the IS 9873 series, while electric toys are covered under IS 15644. The certification involves product testing, factory assessment, documentation, and BIS approval.
Safety is most important while dealing with toys for children. Dangerous toys can create serious hazards like choking, bodily injury, and health hazards from poisonous plastics, paints, or fabric materials. To combat this, the Bureau of Indian Standards (BIS) releases stringent safety specifications through BIS certification for toys to ensure that toys must comply with the requirements of physical, mechanical, chemical, and electrical safety. The standard specifications must be compatible with global requirements by organizations like ISO and IEC to safeguard children from hazards.
A BIS licence is a mandatory requirement for both electrical and non-electrical toy manufacturers in India. Toys carrying the ISI Mark (a symbol of quality and safety) can only be imported or sold in the Indian market. If a manufacturer wants to manufacture and sell toys in India, they must comply with the required Indian standards as mandated by the Bureau of Indian Standards. BIS has categorized the Indian standard for the safety of electric toys under IS 15644:2006. While non-electric toys must comply with the safety standards outlined under IS 9873 (Part 1 to 9).

The Toys Quality Control Order (QCO), 2020 was introduced by the Government of India to ensure that toys sold in the Indian market meet the required safety and quality standards. The QCO was implemented from 1 September 2020.
Under this order, manufacturers of toys covered by the applicable Indian Standards must obtain a BIS licence and use the ISI Mark before manufacturing, importing, storing, selling, or distributing these toys in India.
The QCO covers both non-electric and electric toys. Non-electric toys are covered under the IS 9873 series, while electric toys are covered under IS 15644, as applicable. The order applies to both Indian manufacturers and foreign manufacturers supplying toys to the Indian market.
The Toys QCO, 2020 does not apply to toys made solely for export purposes or to toys marketed by artisans registered with the Office of the Development Commissioner (Handicrafts).
The BIS certification is based on Six key Indian Standards outlined in the Toys QCO. These standards are aligned with international norms set by the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC).
Covers hazards such as sharp points, choking risks, and potential injuries related to toy construction and use.
Ensures that toys do not easily catch fire and meet requirements for controlling ignition and flammability.
Sets limits for toxic substances such as cadmium, mercury, and certain phthalates in toy materials.
Provides safety requirements for activity toys such as slides, swings, and similar play equipment.
Covers safety requirements for finger paints used in craft kits and helps ensure that they are non-toxic.
Covers electrical safety requirements for electric and electronic toys.
The ISI Mark for toys is the official BIS Standard Mark. It shows that a toy has been tested and meets the required Indian safety and quality standards. These standards check things like physical safety, fire safety, chemical safety, and electrical safety, if needed.
The ISI Mark is important because toys are used by children and must be safe to use. BIS certification helps reduce risks such as choking, sharp edges, harmful chemicals, fire, and electrical hazards. It also shows that the toy follows the required Indian standards and can be legally sold in India.
Every certified toy with an ISI Mark generally has two important details:
Therefore, the ISI Mark gives customers confidence that the toy meets the required safety, quality, and legal requirements in India.

Domestic Manufacturer
Every manufacturer or assembler producing toys for children under 14 years in India must hold a valid BIS Licence before manufacture, distribution, or sale.
BIS Licence before market supply
Overseas Manufacturer
Overseas manufacturers exporting toys into India must comply with the Toys (Quality Control) Order, 2020 and obtain a BIS ISI Mark Licence, irrespective of their country of origin.
BIS ISI Mark Licence required
Supply Chain
Importers, distributors, retailers, and e-commerce sellers must ensure that toys they import or sell in India carry the ISI Mark with a valid BIS Licence.
Verify ISI Mark and BIS Licence
BIS certification is granted to the manufacturer and covers the specific toy products included in the approved licence.
The BIS certification process ensures that toys manufactured, imported, or sold in India comply with the required safety and quality standards set by the Bureau of Indian Standards (BIS). The process verifies that toys are safe for children and meet applicable requirements for physical and mechanical safety, flammability, chemical safety, and electrical safety. The major steps are:
Step 1 – Documentation Preparation: Prepare the required documents, including factory registration, manufacturing process flowchart, machinery details, quality control procedures, testing equipment information, product specifications, and other technical documents. Foreign manufacturers must also submit documents related to the appointment of an Authorized Indian Representative (AIR).
Step 2 – Filing Application with BIS: Submit the BIS application through the applicable process along with the required documents and prescribed fees. Domestic manufacturers generally apply through the BIS ManakOnline portal, while foreign manufacturers follow the applicable procedure for overseas manufacturers.
Step 3 – Document Scrutiny by BIS: BIS examines the submitted application and documents to check whether the manufacturer, factory, product, and supporting information meet the certification requirements. Any deficiencies or clarification requests must be addressed by the applicant.
Step 4 – Factory Inspection by BIS: A BIS auditor inspects the manufacturing facility to verify the production process, machinery, raw material controls, quality control system, in-house testing facilities, trained personnel, and manufacturing arrangements. The inspection confirms that the manufacturer can consistently produce toys meeting the applicable Indian Standard.
Step 5 – Sample Drawal by BIS Auditor: During the factory inspection, representative toy samples are selected and drawn by the BIS auditor. The samples are properly sealed and sent to a BIS-recognized laboratory for independent testing.
Step 6 – Product Testing in BIS-Recognized Laboratory: The samples are tested against the applicable requirements of standards such as IS 9873 for non-electric toys and IS 15644 for electric toys. Testing may cover physical and mechanical safety, flammability, chemical safety, migration of toxic elements, sharp edges, choking hazards, and electrical safety, as applicable.
Step 7 – Evaluation and Grant of BIS Licence: BIS evaluates the factory inspection report, test results, documents, and overall compliance of the manufacturer. If all requirements are satisfactorily fulfilled, BIS grants the certification licence. The manufacturer then receives the applicable BIS licence number.
Step 8 – ISI Marking: After obtaining the BIS licence, the manufacturer can use the BIS Standard Mark (ISI Mark) with the applicable licence number on certified toys and packaging, as permitted under BIS requirements. The marking indicates that the toys comply with the prescribed Indian safety and quality standards.

The following documents are generally required for BIS Certification for Toys:
| Document Category | Documents Required |
|---|---|
| Basic Company Documents | GST Certificate, company registration documents, factory and office address, contact details, and MSME certificate, if applicable. |
| Factory Documents | Factory registration certificate or manufacturing licence, factory layout plan, and manufacturing process flow chart. |
| Machinery Details | List of manufacturing machinery with specifications. |
| Raw Material Documents | List of raw materials, supplier details, raw material specifications, invoices, and test certificates. |
| Testing & Quality Control | List of in-house testing equipment, calibration certificates, quality control procedures, and QC/laboratory in-charge details. |
| Product Documents | Product specifications, model details, design details, packaging details, and product marking information. |
| Production Details | Annual installed production capacity and previous year's production details. |
| Laboratory Reports | Test reports and laboratory records as required under the applicable BIS standards. |
| Brand Documents | Trademark or brand registration certificate and authorization/consent letter, if applicable. |
| Management & Authorization | Identity proof of the authorized signatory, board resolution or authorization letter, and BIS communication contact details. |
| Additional Documents | Any other documents required by BIS, such as hygiene documents or applicable relaxation letters. |
| For Foreign Manufacturers | AIR appointment documents, agreement with the Authorized Indian Representative (AIR), AIR identity proof, AIR nomination form, and required undertakings. |
EVTL India provides end-to-end documentation support, technical review, and BIS application filing assistance to help minimize delays throughout the certification process.
The cost of BIS certification for toys includes several charges, such as the application fee, factory inspection, licence fee, product testing, and marking fee. The actual cost may vary depending on the type of toy, number of models, testing requirements, and manufacturing location.
| Charge Type | Indian Manufacturers | Foreign Manufacturers |
|---|---|---|
| Application Fee | INR 1,000 | USD 15 |
| Audit Charges | INR 7,000 | USD 3,200–5,900 |
| Licence Fee | INR 1,000 | USD 15 |
| Marking Fee | As applicable | As applicable |
| Testing Charges | As applicable | As applicable |
| Consultancy Fee | As per actual | As per actual |

Note:

BIS certification is required for many toys made for children below 14 years of age. The main types of toys include:
The BIS Product Manual and Scheme of Inspection and Testing (SIT) require toy manufacturers to have proper testing facilities and test their toys according to the applicable Indian Standards.
After a manufacturer gets BIS certification for toys, the ISI Mark must be displayed clearly and permanently on the product or its packaging. Along with the ISI Mark, certain other details are also required as per BIS guidelines. These markings help consumers identify certified toys, ensure product traceability, and confirm that the toys meet the prescribed safety and quality standards.
| Requirement | Details |
|---|---|
| ISI Mark | Indicates that the toy is BIS certified and complies with applicable Indian Standards. |
| CML Number | Certification Marks License (CM/L) number issued by BIS. |
| Manufacturer Details | Name and address of manufacturer or registered trademark. |
| Product Details | Product name, model number, or toy category. |
| Batch / Date | Batch number, lot number, or manufacturing date for traceability. |
| Age Group | Suitable age group for children. |
| Safety Instructions | Warning labels and safety instructions as applicable. |
| Country of Origin | Mandatory for imported toys. |
The marking should be durable, visible, and non-removable. It is generally applied through labeling, printing, engraving, embossing, or permanent marking methods so that it remains intact during storage, transportation, and usage as per BIS requirements.
BIS enforces the Toys (Quality Control) Order, 2020 through market inspections, factory inspections, product testing, and action against businesses that do not follow the rules.
Businesses that do not follow the Toys QCO may face different enforcement actions depending on the type and seriousness of the violation. These may include:
The figures 2,500 samples / 83%, 159 operations, and 17,000+ samples / 91% should be used only when supported by the specific BIS source or report. Avoid using terms like “heavy fines” or “destruction of toys” as general consequences unless the relevant BIS source specifically confirms them for the cases being discussed.
A BIS Toy Licence under Scheme-I is subject to validity, timely renewal, and ongoing surveillance to ensure that toys continue to comply with the applicable Indian Standards and BIS requirements.
| Aspect | Requirement | Key Details |
|---|---|---|
| Licence Validity | Initial validity | BIS Toy Licence may initially be granted for up to 2 years and is valid only for the toy varieties covered under the licence. |
| Renewal | Extension of licence | The licence can be renewed for up to 5 years by submitting the renewal application, applicable fees, production details and required documents through the BIS portal. |
| Renewal Application | Timely submission | Manufacturers should apply for renewal through Manakonline, preferably before the licence validity expires, along with applicable fees and production details. |
| Surveillance | Ongoing BIS monitoring | BIS may conduct surprise factory surveillance inspections and may also draw toy samples for testing to verify continued compliance. |
| Non-Compliance | Corrective action | Failure to comply with BIS requirements or licence conditions can lead to actions including suspension or cancellation of the licence. |
EVTL India has assisted a growing number of Indian and overseas toy manufacturers and importers in successfully obtaining their BIS ISI Mark Licence under the Toys (Quality Control) Order, 2020 — supporting them through documentation, factory audits, testing coordination, and final licence approval. Get in touch with our team to know how we can help your business get certified as well.
EVTL India helps manufacturers, importers, and overseas businesses navigate BIS requirements with practical guidance and complete certification support. Our key services include:
BIS Certification is mandatory for toy manufacturers and importers covered under the Toys (Quality Control) Order, 2020. Toys must have the applicable BIS Standard Mark (ISI Mark) to be legally sold in India.
EVTL India is a leading BIS consultant in India, offering complete support for toy manufacturers and importers. Our services cover standard identification, documentation, application submission, product testing, factory inspection, and BIS licence approval.
With years of experience in BIS compliance, EVTL India helps businesses complete the certification process smoothly and efficiently. Looking to secure your BIS license hassle-free? Contact our expert team today.